WASHINGTON, DC– MHz Networks joins members of the Open Video Mobile Coalition in launching the Washington, D.C. Mobile Digital Television Consumer Showcase.
The Consumer Trial, marked with a May 24 launch event, premiers the four-month consumer experience of mobile digital television (Mobile DTV) devices and services in the D.C. metro area.
Consumer devices, including Mobile DTV-equipped Samsung phones, Dell Inspiron Mini 10 netbooks, portable DVD players from LG Electronics and Tivizen Mobile DTV receivers from Valups were demoed in the launch. All of these devices are the centerpiece of the DC Consumer Showcase launched this month with hundreds of area consumers, who are being asked to provide feedback through daily diaries, market research and focus groups.
The Washington showcase involves nine DC-area TV stations broadcasting more than 20 programs that are now available live over the air on Mobile DTV devices. The showcase will include interactive consumer voting and polling, interactive advertising, electronic service guides for program information, closed captioning and emergency alerts.
OMVC member stations for the trial, along with MHz Networks, include:
• WRC (NBC Universal)
• WTTG (Fox)
• WDCA (Fox)
• ION Media Networks
• WFDC (Univision)
• WHUT (Howard University)
• WUSA (Gannett Broadcasting)
• WNUV (Sinclair Broadcasting)
MHz Networks is demoing two channels in the trial: MHz Networks 1/MHz Worldview DC featuring global news and entertainment programming in English, and MHz Networks 7, featuring international news and magazine in English from France 24. The channels are found on the digital mobile signals as 30.1 and 30.2, respectively.
Representing nearly 900 TV stations across the country, the Open Mobile Video Coalition is a voluntary association of television broadcasters whose mission is to accelerate the development of mobile digital television in the United States. The OMVC is composed of 30 members that own and operate over 500 commercial television stations, as well as the Association of Public Television Stations, Corporation for Public Broadcasting and the Public Broadcasting Service, which represent an additional 360 public television stations. Membership in the OMVC is open to all U.S.-based television broadcasters. For more information, please visit http://www.omvc.org.
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